Digital Death

What is DigitalDeath?

DigitalDeath is a campaign started in honor of World AIDS day on December 1, 2010. Celebrities pledged to be digitally "dead" until a million dollars is raised to fight AIDS. Being digitally dead means the celebrities will stay off of social networking sites like Facebook and Twitter. Before signing off their accounts many celebrities made pleas for fans to "buy them back to life" after they digitally died. Many stars also made videos of their "last tweet and testament" explaining their actions. 1 2

Celebrities participating in the campaign include: Alicia Keys, Usher, Serena Williams, Lady Gaga, Ryan Seacrest, Jennifer Hudson, Justin Timberlake, Elijah Wood, Kim and Khloe Kardashian, 3 4

The campaign was started by Alicia Keys. Her charity, Keep A Child Alive, is the recipient of all donations. To donate users simply text the DigitalDeath number with the name of the celebrity they are "mourning." This will donate $10 to the cause. 5

Effect and Progress of the Campaign

Many critics have criticized the campaign, stating that the campaign may not be effective. Other people have noticed that funds are coming in slower than anticipated, and wonder if all the participants will stick with their digital death. 6 7

As of December 2, 2010 the campaign had raised $161,450. 8

As of 4pm on December 3, 2010 the campaign had raised $200,476. 9 The campaign also lowered its minimum contribution from $10 to $5. 10

Concerns for Parents

  • It is very easy for your kids to donate using their cell phones. Make sure they know whether or not you would like them to contribute money in this way.